Nike 'Pro Hijab': Targeting Muslim Women Athletes

Nike’s plans to launch of the Pro Hijab attracted a mixed response. Most MWAs were happy and excited to hear about the product as it provided them with a much needed alternative for the uncomfortable traditional cotton hijabs, for competitions. “It is not just about making a product available for Muslim and Arab women but it is also giving a chance to those women who were putting off the idea of wearing the veil completely in order to compete,” said Rustom. Apart from its features, it was lauded for the other sensitive issues it highlighted, like religion and gender inclusivity. “I am very proud that Nike is finally launching the product that will cater to a new segment of rising female athletes around the world and providing them with the right support,” Haddad said....